The kaleidoscopic colours of IIM Kozhikode’s annual management festival – Backwaters 2017 continued into day two with great fervor. The three day festival, bringing to town eminent names from the industry and participants from various colleges, had much to offer as the competitions and celebrations were in full swing.
The day started with the final round of Chennai Super Kings Re-Launch Case Competition. Other than the participants themselves, many spectators thronged to the event too, eager to know more about the business aspect of India’s beloved sport. One of the finalists of the competition said “It was a great opportunity to study the world of sports franchisee through such an iconic brand”, highlighting the usefulness of the feedback he received from the judges. Other flagship events included Avatar- the hunt for the future CEO, and Shiksha- IIMK’s CSR initiative, both of which are spread across all three days. Avatar tested the mettle of students on a wide ranging set of skills including domain knowledge in marketing, finance, and soft skills like public speaking, while Shiksha helped students explore the future career paths they can consider, clearing many doubts and giving actionable plans to children needing the support. The Model United Nations continued their analysis of critical global issues- Nuclear Disarmament and International Security, and Rehabilitation and integration of refugees into Europe, through the insightful analysis provided by delegates.
The festival had an appreciable mix of activities that kept everyone on their toes, with Bizzathlon puzzling the minds of the quizzers, the Treasure Hunt’s plot twisting clues making people dash around the campus, and a highly interactive workshop by Mad over Marketing- the internet sensation dedicated to revealing the creative strategies of modern day marketing. The day ended with a rib tickling performance by Biswa Kalyan Rath, who had everyone falling off their seats in laughter with his brilliant showmanship.
An attendee of Backwaters 2017 from SIBM Pune mentioned his admiration for the festival saying “My experience so far has been amazing. The organizing team has been very accommodative and I would definitely recommend coming to IIMK Backwaters to my juniors next year.” With cheerful faces all around and excitement in the air, everyone is looking forward to what the final day has in store, with competitions like Strategem and Avatar giving a final chance to win B-school fame, Josh Talks sharing their inspiring stories, and Anand Bhaskar Collective- a rock fusion band, ending the festival on a memorable note.
About Indian Institute of Management, Kozhikode
Started in 1996 with its Postgraduate Programme (PGP), the Indian Institute of Management Kozhikode (IIMK) is on a high growth trajectory today, offering a wide range of academic programmes in the field of management education. These include Fellow Program in Management, Executive PG Programs, Management Development Programs and Faculty Development Programs. IIMK set up a Satellite campus at Infopark, Kochi, in 2013 dedicated to Executive Education.