- CNM Business Reporter
Kerala Tourism chooses BharatBenz for offering luxury camper travel experience for vacationers Addressing post-pandemic travel preferences, ‘Keravan Kerala’ will target encouraging the camping culture in the state. BharatBenz chassis has been chosen as the preferred model and will be available in two configurations customized to accommodate 2 or 4 travelers with a host of in-built features delivering maximum comfort and safety.
Rajaram Krishnamurthy, Vice President, Marketing, Sales and Customer Service, DICV: “The pandemic has fundamentally transformed the trend and approach to our travel habits. Travelers are now expecting new-age smart solutions and our BharatBenz chassis is perfectly suited for this application.The ‘Keravan Caravan’ epitomizes absolute luxury and unparalleled comfort. We are thrilled to witness the gradual revival of the tourism industry and welcome the new investor-friendly tourism policy.”
Daimler India Commercial Vehicles (DICV), the makers of BharatBenz Trucks and Buses today unveiled its luxurious ready-for-road BharatBenz caravan in association with Autobahn Trucking Dealership and JCBL Group, to support the Kerala Tourism Department’s latest initiative- ‘Keravan Kerala’. The inauguration was presided by Kerala Tourism Minister P. A. Mohammed Riyas and Transport Minister Antony Raju, and other senior dignitaries from the state government. Built on BharatBenz 1017 chassis, the caravan will be available in two configurations, customized to accommodate 2 – 4 travelers. It comes equipped with a spacious lounge area and modern amenities like recliner seats and a television to make the travel experience fun and comfortable. The kitchen area is furnished with all the necessary appliances like a refrigerator, microwave,induction cooktop, and custom- built storage for tableware to ensure they stay
in place while the caravan is in motion. The fully air-conditioned caravan has tastefully designed and comfortable double bunk beds in the bedroom and a restroom with a shower.
Rajaram Krishnamurthy, Vice President, Marketing, Sales and Customer Service, DICV: “The pandemic has fundamentally transformed the trend and approach to our travel habits. Travelers are now expecting new- age smart solutions and our BharatBenz chassis is perfectly suited for this application. The ‘Keravan Caravan’ epitomizes absolute luxury and unparalleled comfort. We are thrilled to witness the gradual revival of the tourism industry and welcome the new investor- friendly tourism policy.”BharatBenz 1017 delivers the most comfortable and secure ride with its world-class proven BSVI technology, parabolic suspension, and best-in-class fuel-efficient engine with low maintenance. The bus chassis’ are produced at DICV’s state-of-the-art manufacturing plant at Oragadam.BharatBenz – a Daimler brand www.bharatbenz.com Press Information India 2021 BharatBenz – a Daimler brand www.bharatbenz.com
About Daimler India Commercial Vehicles
Daimler India Commercial Vehicles (DICV), a wholly-owned subsidiary of Daimler Truck AG, Germany, and operating under the umbrella of Daimler Trucks Asia, is a full-fledged commercial vehicle player in India with a brand dedicated to its home market: BharatBenz. DICV produces and sells trucks from 10 to 55 tons, as well as BharatBenz buses, Mercedes- Benz coaches, and bus chassis. DICV’s state-of-the-art manufacturing plant at Oragadam near Chennai spreads over 400 acres (160 hectares) including a highly modern test track and is home to the company’s headquarters, R&D, and training operations. With one global quality standard, it also produces Daimler Trucks’ brands of FUSO, Mercedes-Benz, and Freightliner.
Products and parts are exported to more than 60 markets in Africa, Asia, Latin America, and the Middle East. DICV represents an overall investment of more than INR 9,560 crores.