Kudumbasree e-shops in Kozhikode city will sell Neera,a non-alcoholic, health drink taken from coconut tree. Corporation Mayor Prof.A.K.Premajam inaugurated the marketing program by drinking a full bottle of Neera at Oyitty Road Kudumbasree outlet,along with corporation councilors,opposition leader Ad.M.T.Padma ,Coconut Development Board Chairman Sabah Pulpatta and other dignitaries (watch video).
Prof.Premajam said that this initiative would help both Kudumbasree women entrepreneurs and coconut farmers alike.
Neera ,being a value added product of coconut,will help coconut farmers to generate more income-she pointed out.
Corporation welfare standing committee chairman Radhakrishnan Master presided over the function.
He said that coconut farmers were suffering lot due to the price fall of coconut and the increased production cost.
Neera’s marketing is a solution for farmer’s grievances-he added.
What is Neera?
The Coconut Development Board defines Neera as a sweet oyster coloured white juice obtained from unopened coconut inflorescence .It is a sugar containing delicious health drink.
It contains rich sources of vitamins,sugar and minerals and it is rich in iron,phosphorus and ascorbic acid.
It provides food energy 74.86 k.cal / 100 ml.
It is a supplement for iron and vitamin deficiency.
The cost of a 200 ML pet bottle Neera is Rs.30.
Coconut Development Board Chairman Sabah Pulpatta said that Neera’s marketing growth is a new hope for coconut farmers i n the state. Coconut farmers who produce Neera will get at least Rs.7,000 on monthly basis-he said.
Kozhikode Corporation opposition leader Ad.M.T.Padma,P.Kishanchand,N.C.Moyin Kutty,Corporation secretary B.K.Balraj,Sheeja P.P,Beena.K,Prameela Devadas,T.Moitheen Koya,K.Muhammadali,Anitha Rajan,M.Mohanan, Janamma Kunjunni,T.Rajani spoke.
Kudumbasree project officer T.R.Balan welcomed the gathering.