Milestone focuses on fulfilling the brand promise of ‘Experience Amazing’
Lexus India marks the first year of operations in India by delivering on the brand promise of ‘Experience Amazing’, placing Indian guests behind the wheel of the edgy hybrid electric SUV, the NX 300h. The deliveries also put Lexus guests at the heart of the brand’s milestone in India, with the exceptional hospitality experience that defines the luxury lifestyle the brand is known for. The launch of the NX 300h in November 2017 was among the significant milestones for Lexus India since entering the market in March 2017, strengthening the range of the brand’s offering in India.
“At Lexus, our human-centred approach is evident in the way our cars are engineered,the craftsmanship they embody and in the ownership experience which begins the
moment they engage with us or step into any of our guest experience centers. In India,we felt there was no better way to mark this significant milestone than by keeping our
guests as our focus,” said P B Venugopal, President, Lexus India.
“As we enter our second year in India, we look forward to new ways to deliver on the promise of ‘experience amazing’ so we can continue to delight our guests here by delivering the exceptional hospitality that is ‘omotenashi’ – the anchor of the Lexus brand.”
Deliveries of the NX 300h are taking place across the country in signature Lexus style –cars arrive on flatbeds allowing owners to be the first to put miles on their car, which
comes to them with a full tank of fuel. In addition, each delivery is customised based on Lexus’ knowledge of its customer.
The Lexus Design Award India was launched to acknowledge local design talent. And the final major milestone of the brand’s first
year in India was the entry into India of the iconic flagship Lexus LS500h.
In the year ahead, the brand will be focusing on expanding its footprint in India. Lexus will also be introducing new models, which deliver power and prestige, as well as the
brand’s commitment to sustainable automotive solutions. And the brand will continue to operate as a responsible member of the community through the second instalment of
Lexus Design Award India and the continued environmental initiatives.
Lexus began its journey in 1989 and has, since then, expanded its line-up to meet the needs of luxury consumers around the world. It is now going beyond its reputation for
high quality vehicles with the integration of innovative technology, emotional exterior and interior designs, and engaging driving dynamics and performance. Lexus is the
luxury hybrid leader, having sold over a million hybrid vehicles globally. Lexus vehicles are sold through a network of dealers who are committed to delivering exemplary guest