Paytm registers double the growth in digital gold; over 75 million customers have transacted 5000 kg till now
– Increases buying limit to Rs 1 crore in a single transaction
– New users have increased by 50% and average order value by 60%
– Digital gold now also available on Paytm Money
India’s homegrown digital financial services platform Paytm has announced today that it has recorded the double growth in the digital gold transactions during the last six months. Since the beginning of this financial year, new users have increased by 50% and the average order value is up by 60%. With this, the total transaction volume on the platform has crossed the milestone of 5000 kg. The company has now extended the Paytm Gold services to Paytm Money platform, enabling users to buy & sell digital gold on any of the two platforms.
The company has also announced the launch of its high-value transaction product feature wherein users would be able to buy Paytm Gold worth up to Rs 1 Crore in one go on its app. Previously, it was possible for users to buy gold only up to Rs 2 Lakh in a single transaction. Now, with this change, users can purchase higher quantities of Gold in a completely seamless and transparent manner.
Paytm has registered a steady rise in the number of customers and over 73 million people have bought Paytm Gold on the platform till now. Almost 40% of these buyers are from smaller cities & towns, which reflects that now people across the country are considering digital gold as a serious investment option. This is further confirmed by the fact that this year’s Akshay Tritiya embarked 2.5x sales compared to the last year.