Blending multiple concepts into a single entity, SPIISRY, the sales outlet of ICAR-Indian Institute of Spices Research at the entrance of its Chelavoor campus gives fresh hope to farmers and start-ups. The SPIISRY works as a linkage point for farmers, start-ups and customers to ensure mutual benefits to all stakeholders.
The team behind SPIISRY from IISR connects farmers with start-ups, who deliver quality end products to customers. The farmer-buyer link in the trade ensures good price to the farmers as well as quality spices to the start-ups. This farsighted initiative also ensures the supply of adulterant free-quality products at reasonable price to the customers.
SPIISRY serves as a single point outlet for dispensing the services and products of ICAR-IISR, said Santhosh J Eapen, Director of ICAR-IISR. SPIISRY is a stamp that assures the quality and safety offered by IISR, he added.
According to the figures available with ICAR-IISR, more than 25 start-ups are now associated with SPIISRY marketing various products through the outlet. The SPIISRY offers over 100 products including health and wellness products, spice infused cosmetic products, spice powders and other products through the outlet.
It also provides bio inputs, agro inputs and quality planting materials developed at the Institute. Many farmers registered with ICAR-IISR also benefit from the initiative.
Many times, the prevailing local market prices turn uneconomical leaving the farmers with limited options for finding buyers from outside. This forces many farmers to leave their crops unharvested, points out scientists at ICAR-IISR.
The support from SPIISRY comes to the rescue of registered farmers at this juncture as the unit connects these farmers with the incubatees or start-ups who are ready to procure spice products paying good price. ICAR-IISR offers spice processing facilities, technical support to farmers and market linkage to start-ups.
SPIISRY also works as a start-up promotion unit of the ICAR-IISR offering constant support to young entrepreneurs and training them to launch start-ups. This unit facilitates the market entry of small start-up units and encourages their growth by collaborating them with government and non-government initiatives. SPIISRY translates market demand for spices into opportunities for start-ups.
A start up benefits from the Farmer-Start-up link developed by the SPIISRY as their value added products get endorsed by ICAR-IISR. Imbibing the spirit of make in India and Start up India initiatives, SPIISRY promotes innovative initiatives in the spices sector involving new product development, direct marketing and brand building.
“The Institute promotes standardization of farming, certification of seed and planting materials, processing and packaging by the entrepreneurs. Before we endorse a product we inspect the processing unit and verify the quality of the raw materials and the hygiene conditions of the production facilities,” said a scientist. Periodic monitoring of product quality and the hand holding support from the institute ensures that the producers and consumers are happy with the services offered.
SPIISRY is planning future collaboration with government and non-government groups that is likely to benefit a large number of farmers and start-up ventures. ICAR-IISR is also to strike a collaboration with Malabar Regional Co-operative Milk Producers’ Union Ltd. (MRCMPU) in three main areas namely commercialisation and marketing of spices based products developed by ICAR-IISR, development of novel health and wellness products through collaborative research and handholding entrepreneurs and start-up ventures for the marketing of the above products, said the scientists. An MoU in this regard will be inked on Wednesday.