Tourism Malaysia has announced the launch of My Tourist
Assist TM (MyTA) mobile app to support safe travel for tourists in the country. The app is
developed by UST Global, a leading digital technology services company, and managed by
Jana Tiga Holdings Sdn Bhd, a company working with large Malaysian conglomerates.
Malaysia enjoys hosting millions of tourists every year and is one of the most visited countries
in the world. My Tourist Assist™ is an e-Government service under
Tourism Malaysia. Tourism Malaysia recognises the importance of
safety for tourists in Malaysia, especially in the event of natural
disasters in the region. The app is available for download on Google
Play and App Store.
Once the app is downloaded, the user/Tourist will have to add their
profile and an Emergency Contact. Key features of the app include
‘UrSafe’ tab with SOS button for sending alert to their near kin in
the event of emergency and security services to be immediately
alerted. The app also lists various ‘Essential Services’ like Police
Stations, Hospitals, Pharmacy, ATMs, Embassy, Train Stations and
Petrol Pumps. Tourists can select the service they are looking for
and open its location on map to reach there. The app is easy-to- use
and highly recommended by the Tourism Malaysia. More features
will be added in the coming days.
Commenting on the launch, Gilroy Mathew, Head – APAC, UST Global, said, “We are happy
to work with the Malaysia Tourism department in launching My Tourist AssistTM (MyTA) app.
We successfully launched URsafe back in India and we are proud to bring the same for the
safety of tourists in Malaysia.”
George John, Director ASEAN, UST Global, said, “We are excited to launch MyTA app with
UrSafe feature developed by our in-house team. We are confident that the app will be of
great use to the millions of tourists visiting the country and will help make Malaysia a safer
place to travel to.”
Dato James Wong, Chairman, Jana Tiga, said, “I’m proud to bring this apps as it would
certainly make the travel of tourists safer in Malaysia. Millions of travelers would benefit most
from the many features of this apps.”