The Volleyball Federation of India (VFI) today announced a ten-year partnership with sports marketing and branding firm Baseline Ventures to promote and build Indian volleyball.
The agreement was concluded on the sidelines of the 66th Senior National Volleyball Nationals at Calicut with the Core Ecommittee of the VFI in attendance. The first project on the anvil for the partnership is the Professional Indian Volleyball League with franchises in major cities to be held in October 2018. The league for the first time in India will have Franchises owning both Men & Women teams.
The bid documents for the franchises for the new League is expected to be released by the middle of April 2018
Speaking on the occasion,VFI General Secretary Ramavtar Singh Jakhar said, ‘Volleyball is an extremely popular sport around the country, and India has always been competitive at the Asian level. We feel it is the right time to partner with professionals to take the game to the next level in India and continue to grow its appeal, specially with the new generation.”
The Managing Director of Baseline Ventures, Tuhin Mishra, was excited about the potential of Indian volleyball. “We have been working with the top sporting brands including FIFA and the ATP for sponsorship and marketing and have been evaluating all Indian sports for opportunities. As the 6th largest sport in the world, with around 900 million people playing globally, Volleyball has huge potential in India. We see this as an opportunity to really grow Volleyball and help realize its value.”
About Baseline Ventures :
Founded in 2014, Baseline Ventures is a leader in sports, events, entertainment and licensing with offices in Mumbai, Delhi, Bengaluru and Singapore. Baseline represents and manages stars across sports and entertainment including PVSindhu, Kidambi Srikanth, Ravindra Jadeja, Pankaj Advani, Zaira Wasim, Smriti Mandhana, Prithvi Shaw, Himanshu Rana, Arjun Maini and Ricky Donison. It also stages live events and branded entertainment experiences, strategises sponsorships and specialises in media rights distribution and brand licensing. Baseline has been working closely with sports organizations like the IPL, FIFA, ATP and the NBA.
The Volleyball Federation of India has been administering the sport of Volleyball in India since 1951 and is India’s representative to the FIVB.